Many shady companies that offer SEO services to help small businesses get their websites
ranking higher in search engines. Unfortunately, these companies often use deceptive tactics
such as hidden links, invisible text and doorway pages to accomplish their goals. While some of
these methods may increase traffic in the short term, such fraudulent practices can end up
causing more harm than good in the long run, as reviewed by RNF Technologies’ co-founder,
Faisal Abidi. This is because Google penalizes sites that engage in unethical SEO practices,
which could result in a permanent ban or drop off from search results altogether.
In this guest post, Faisal Abidi discusses the common SEO and online marketing scams that businesses may
fall prey to.
Search engine optimization (SEO) scams are a common problem for businesses and individuals
who try to do their own SEO. The most common scam is when a company claims that it can get
your site ranked number 1 on Google, or any other search engine. These companies often
charge hundreds of dollars per month, and in some cases, they require you to sign up with them
for 5 years! These companies also claim that they can get your site banned from Google if you
don’t pay them, which is entirely ridiculous.
The reality is that there are no guarantees when it comes to SEO, and many of these
companies simply sell you on a dream that will never come true. If you do decide to hire an SEO
company, make sure it has experience with local businesses before signing anything!
If your business falls victim to one of these SEO scammers, two things will happen:
● Your site will be banned from Googles index, which means no one will be able to find
you online (and all the money spent on advertising will go straight down the drain).
● Identity theft is another risk if someone gets access to your credit card information
through one of these sites (or other similar sites).
Today, many companies offer SEO services to help small businesses rank their websites higher in search engines,
points out Faisal Abidi
As a consumer, you want to make sure that you are working with an honest company. If you
suspect that a company is engaging in shady business practices, there are several ways to
check for yourself. For example, hidden links and invisible text use the same basic trick: the link
is there but it's not visible on the page when viewed by visitors. This makes it easier for search
engines to detect spam because they dont know whether or not theres actually content behind
these links unless they click through them first.
To detect these red flags, RNF Technologies’ Faisal Abidi reviews and recommends that you
simply open up your browsers developer tools (for Chrome users, this means going into
Developer -> Console) and look at all of the HTML code used on each page of your site after
clicking through from one of these pages – if there are any strange URLs then chances are
good that something fishy might be going on!
You can also check things like doorway pages—which usually contain very little real content but
instead only serve as portals for other "spammy" sites, suggests Faisal Abidi—by looking
closely at things like anchor text used in links within those pages; if most of them point towards
one particular domain name then chances are good something isn’t good. The best way to
protect against doorway pages is by using a sitemap.
This allows search engines to crawl your site more efficiently and find all of the important
content that you want them to index; without one they might miss an entire section of your site
that would otherwise be eligible for ranking! You can find out how to create one here.
These scammy SEO practices are not only unethical but also illegal according to federal laws such as The CAN-SPAM Act of 2003.
According to the CAN-SPAM Act of 2003, it is illegal to send spam e-mails that contain
deceptive subject lines or fraudulent offers. This law was enacted because scammers have
been sending out unsolicited emails with deceptive subject lines so that people think theyre
getting an important message and click on the links within them. Once you click on these links,
theyll take you to a website where they can collect your personal information and also charge
you for signing up for services that dont even exist!
Theres nothing wrong with clicking on legitimate links in email messages; however, if something
seems too good to be true or sounds fishy, it probably is! If something looks like spam, chances
are it actually is spam – which means stay away from those sites at all costs!
Many times you may unknowingly give them access to your credit card information, which can
lead to identity theft and fraud charges. Theyll then use it later on with other sites, so don't be
fooled – its better to be safe than sorry!
If someone were to ask you for your credit card information, would you immediately hand them
over? Of course not! Youd be wary of giving out that kind of sensitive data. Unfortunately, many
people dont realize this is just as true regarding SEO scams and fraud.
As pointed out by Faisal Abidi, frauds usually one thing in common: they're trying to take
advantage of you. Theyll try to convince you that they can provide the same kind of services
that reputable companies do, but at a much lower price point. This is simply not true – if you
want quality work done, then you need to pay for it. Better returns will ultimately follow.
If youre looking to get your site ranked higher in search engines, be sure that the company you
choose is trustworthy. Faisal Abidi recommends doing research on their reputation before
signing any contracts or giving them access to your credit card information! You should also be
aware of the fact that there are many different types of SEO scams. Some are straight-up
scams and others are more subtle, so always do your homework before entering into any